French Touch Fishing is passion infused. We search the “lure world” to source high potential brands for modern and technical anglers. We focus on original designers and exclusive products that will give you an edge to lure educated and pressured fish. New techniques, original patterns and innovative actions that the fish have never seen before : your new "game changers" fishing tools.

With more than 20 years of experience and knowledge in lure fishing, we offer expert advice and fishing insight unlike anyone else. This site features real time inventory, so you can order in confidence and know your product is in stock.  We ship quickly and in most cases for free so you get your tackle faster.

Our ambition is to make you catch more fish !